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Content Marketing Manager (B2B)

  • On-site
    • Amsterdam, Noord-Holland, Netherlands
  • Marketing

Drive marketing for an AI leader in the energy sector! Manage events, content, and digital campaigns to generate leads and boost growth. Join Chapter in Amsterdam and shape the future of energy AI!

Job description

Content Marketing Manager – Energy Sector AI | Chapter

Location: Amsterdam
Type: Full-time

About Chapter

Chapter is a cutting-edge AI company specializing in the energy sector. As a knowledge operating system, we empower businesses with AI-driven insights to make smarter, faster decisions. Our mission is to revolutionize how energy companies access and utilize knowledge with the endgame to realize the energy transition with increased productivity and capacity.

The Role

We’re looking for a native Dutch and English speaking Content Marketing Manager who will drive event marketing, content strategy, and digital marketing to generate demand, engage prospects, and support sales for our fast European growth. If you thrive in a fast-paced, AI-driven environment and have a strong grasp of B2B marketing for Enterprise and SMB in the energy sector, this role is for you.

Responsibilities

1. Digital & Growth Marketing

  • Own HubSpot marketing automation, including email campaigns, lead nurturing, and analytics.

  • Leverage AI tools for content creation, personalization, and funnel optimization.

  • Optimize the website for inbound demo conversion, branding and user experience.

  • Manage and scale social media campaigns (organic + paid).

2. Event Marketing

  • Plan and execute Chapter’s presence at industry fairs and exhibitions across Europe as visitor and/or exhibitor.

  • Develop stand concepts, event materials, and engagement strategies to attract prospects.

  • Coordinate with sales and product teams to ensure seamless event execution and lead generation.

3. Content & Sales Enablement

  • Create sales presentations, enablement materials, and product demo videos to support the sales team.

  • Optimize website content, focusing on thought leadership and messaging clarity.

  • Develop and execute organic social media campaigns (focus on LinkedIn).

  • Write and manage newsletters, blogs, case studies, and industry reports to position Chapter as a thought leader and empower the sales team.

Why Join Chapter?

  • Work in a fast-growing AI company transforming the energy sector.

  • Lead impactful marketing initiatives with direct influence on business growth.

  • Collaborate with a dynamic, forward-thinking team.

  • Competitive salary and growth opportunities.

  • International team members

  • Very nice office space inside larger, energetic shared workspace.

  • In the thriving Olympic Stadium area, close to train and metro.

  • Healthy team lunches, TGIF drinks, games + bites and a free gym in the building.

Ready to drive marketing excellence at Chapter and have fun doing it? Apply now!

Job requirements

Who You Are

  • 3-5 years of B2B marketing experience, ideally in AI, SaaS, and the energy sector (with focus on B2B). But one of these could also be a nice starting point ;-).

  • Strong background in event marketing, content creation, and digital marketing.

  • Hands-on experience with HubSpot and social media content.

  • Ability to create compelling marketing materials, from sales decks to video and blog content. Experience with Canva is also necessary.

  • A data-driven mindset with a focus on lead generation and conversion optimization.

  • Passionate about AI, technology, and the energy industry.

  • Eager to execute work yourself and share strategic suggestions to reach our OKRs.

  • Ambitious to grow and develop yourself to the next phase of your career. 

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